Tini

Art direction & web design

During the 10 days leading up to Tini’s new single release, we launched one site per day. Each landing page was unique: games where fans unlocked personalized ‘T’s, players with exclusive audio, a customizable digital ID, and tons of hidden lore that sparked theories, analyses, and all kinds of speculation. The site attracted 1.5 million visitors, generating content, memes, and conversation. Literally, buzz everywhere: trending on social media and 10 days of anticipation building up to Tini’s new release.

Creative direction: Tini StoesselPogoSofia Fernandez
Art direction, design & development: Los Caballos
T design: Yani Guille
3D: Lu Florio
Ph: Pali Mendez
Vids: Mateo Caride

Tini
Tini

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