Toyshop Boy draws inspiration from the overlooked ephemera of consumer culture – old packaging, toy catalogues, forgotten ads. For him, this process is deeply personal, built from an archive as a shy child who saved every box, bag and sticker sheet. This perspective fuels an innocent, playful creative voice. During the pandemic, dedicating time to personal work, Toyshop Boy reconnected with this process.

Now, his work surfs the same wave as upcycled fashion, 90s-inspired music videos and grainy old iPhone pics – an urge to rewind and recover our past selves. Big brands are taking notice: he’s crafted Nintendo-inspired Hash Browns for McDonald’s and captured the frenzied hype of a sneakerhead unboxing for BAPE.