Buenos Aires, Argentina.
Ciudad Autónoma de Buenos Aires (GMT-3)
The Different Folk A living identity and website for a global collective of illustrators and animators
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The Different Folk
A living identity and website for a global collective of illustrators and animators
Branding and website for The Different Folk. A London-based production company and artist representation agency, The Different Folk is home to a global collective of illustrators and animators. We developed a new brand identity and website that reflect TDF’s mission: to champion creative talent and place artists at the center of campaign creation. At the core of the process was collaboration. Twenty artists represented by TDF reimagined the logotype, turning the identity into something living, dynamic, and collective. The result is a brand that balances bold expression with subtle sophistication — a flexible system that adapts to context, frames the work of artists, and amplifies their voices rather than competing with them. Together with a website that serves as both showcase and hub, the identity captures the spirit of a studio powered by difference.
