Tini

A groundbreaking digital experience for Argentina’s #1 artist, one site at a time.

During the 10 days leading up to the release of Tini Stoessel’s new single—Argentina’s #1 pop artist and one of the most influential voices in Latin music—we launched one website per day as part of an immersive digital countdown.

Each landing page was unique: from games where fans unlocked personalized “T” symbols, to exclusive audio players, customizable digital IDs, and layers of hidden lore that fueled theories, analysis, and speculation across fan communities.

The project attracted over 1.5 million visitors, sparking content, memes, and conversations that dominated social media—10 days of nonstop buzz and anticipation that built up to Tini’s release and turned it into a cultural event.

Creative direction: Tini StoesselPogoSofia Fernandez
Art direction, design & development: Los Caballos
T design: Yani Guille
3D: Lu Florio
Ph: Pali Mendez
Vids: Mateo Caride

Fotos Fla4 — Los Caballos Design Studio
Tini — Los Caballos Design Studio
Tini
Tini — Los Caballos Design Studio
Tini — Los Caballos Design Studio
Tini — Los Caballos Design Studio
Tini — Los Caballos Design Studio
Tini — Los Caballos Design Studio
Tini — Los Caballos Design Studio
Tini
Tini — Los Caballos Design Studio
Tini — Los Caballos Design Studio
Tini — Los Caballos Design Studio
Tini — Los Caballos Design Studio

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